Brand Management in Canadian Law, 4th Edition
By: John S. McKeown, B.Comm., LL.B.)
ISBN/ISSN/Product Number: 978-0-7798-7254-1
Product Type: Book
Number of Pages: Approximately 450 pages
Number of Volumes: 1 volume bound
Binding: softcover
Publication Date: 2016-06-30
Publisher: Carswell
Price: $166.00

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Description
Brand Management in Canadian Law, 4th Edition is the only publication in Canada that brings together the legal and business issues that you need to understand when helping clients reach their business objectives through branding. Now in its fourth edition, Brand Management in Canadian Law is written in easy-to-understand language by a specialist in intellectual property and marketing matters. Current case law, expert analysis, summaries and checklists make this unique publication an exceptional and thoughtful guide for gaining a clear understanding and overview of the branding process and the legal issues associated with it. Covering a wide range of topics from choosing a brand name to protecting your brand in cyber space, this text has value for both legal and marketing departments. Explore the branding process and how existing Canadian laws apply. Discover the impact of consumer perceptions on a brand and the legal implications. Learn about the legal issues associated with brand equity, leverage and integration. Find out why effective brand management policies are so critical in today's competitive marketplace. New in this edition
  • An update of the branding principles
  • An update of relevant case law since the previous edition
  • A review of the amendments to the Trade-marks Act currently passed but not brought into force
  • A new section on the new gTLDs
  • A new section on the Uniform Rapid Suspension System
  • A new section on the Federal Anti-Spam legislation, CASL
  • New section on branding and social media
  • A new section on the New Border Enforcement Regime Implemented by the Combating Counterfeit Products Act
About the Author
John McKeown, is a counsel at Goldman Sloan Nash & Haber LLP. With more than 25 years of experience providing advocacy and advice concerning intellectual property and related marketing matters, he is certified by the Law Society of Upper Canada as a specialist in Intellectual Property Law (Trade Marks/Copyright). John is the author of Brand Management in Canadian Law, 4th Edition and is also the author of Fox on Canadian Law of Copyright and Industrial Design, 4th Edition, a work which has been extensively referred to by both the Supreme Court of Canada and the Federal Court of Appeal as an authoritative source.
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